Did you know that movies get to stay in movie theatres, or not, based on their performance on the opening day and the opening weekend? That's it. Wait to see a film you care about, and it very likely could be gone.

During the Mill Valley Film Festival in October of this year, I was moderator on a panel of women filmmakers discussing issues around production and gender disparities. One local woman made a daring suggestion: She reported her discovery of a national network to mobilize audience support for African-American film releases by getting out the word, by email and fax, to folks around the country whenever an important African-American film was about to open.

"Wouldn't it be great to have something like that for women's films as well?" she asked.

I couldn't agree more. So, this space is consecrated to the posting of film-opening bulletins. Be sure to post them with dates and cities. The postings can be for films which have been directed by women and inspire us (and, let's face it, some of them are business-as-usual movies). They may also include movies that don't have women as directors but are really important for us (like Thelma and Louise, for instance) and demand to be seen and supported to change that toxic, woman-bashing or women-invisible landscape out there. Now let's see if we can get out to movie theatres and make a difference.

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